Blizzard Lighting Appoints SG Western as Newest Sales Representative

July 10, 2023

Waukesha, Wis. (August 1, 2019) – Blizzard Lighting is excited to announce that they’ve partnered with SG Western as sales representative for the Southern California and Southern Nevada regions of the U.S. to represent their professional lighting and IRiS LED video products lines.

SG Western is known as one of the top sales firms in the country, recognized by their dedicated sales team which has extensive knowledge and experience in professional sound reinforcement, commercial, contracting, and broadcast audio industries.

“We are excited to join the Blizzard team. Their stellar reputation and wide offering of high-quality LED video wall and lighting products to the pro lighting world is a perfect complement to our line card. We look forward to a successful partnership,” said Steve Gorski, Rep Principal at SG Western.

Long-standing relationships and support at both the representative and account levels have solidified SG Western in their overall footprint, which also includes Arizona, Hawaii and New Mexico. The firm prides itself on the loyalty of their staff, whose depth of technical knowledge and focus on exceptional service is a cut above the rest.  

“I couldn't be happier to have Steve and his team join us," said Frank Luppino, Director of Sales & Business Development at Blizzard Lighting. "Their industry experience, professionalism and knowledge of our product lines is exceptional. I'm excited to be part of this new partnership and growth opportunity.”

About Blizzard Lighting, LLC

Blizzard Lighting, headquartered in Waukesha, Wis., is a leader in LED video and pro and entertainment lighting. You can find Blizzard Lighting’s products working hard in venues around the world, from the court of college basketball’s biggest tournament to the Kentucky Derby and Roman Colosseum. To learn more, visit us at