Blizzard Lighting Grows Sales Team, Citing Rapid Growth

July 10, 2023

AV Alum Eric Reese in as New SVP of Sales & Marketing

Waukesha, WI. – Blizzard Lighting’s customer-obsessed sales leadership team is getting a big boost! Eric Reese, Blizzard’s new Senior Vice President of Sales and Marketing, brings 22 years of AV leadership experience–most recently at Shure and Sennheiser–along with a deep understanding of the professional market to his new role.

“I love the audio part of this industry, but I’ve been enlightened,” said Eric, SVP of Sales & Marketing at Blizzard Lighting. “I look forward to building upon our strong customer base and expanding our reach to become even more of a national contender.”

Eric’s roles over the years include a wide range of sales, product marketing, business development and engineering roles. In his “spare” time Eric owns and operates a live AV production company and supports the JR Hearts non-profit organization he co-founded with his wife, Amy. A lifelong learner, Eric holds an eMBA from Marquette University, a B.S.E.E. from Michigan State University and many industry certifications.

“Eric’s love of production technology, his obsession with innovation and his track record of strategic leadership made him the ideal candidate to join our sales leadership team. We’re thrilled that he ‘saw the light,’ and know Eric’s expertise will continue to elevate Blizzard’s brand and products worldwide.” said Will Komassa, Chairman of the Bored (CEO).

About Blizzard Lighting

Blizzard, headquartered in Waukesha, Wis., is a leader in LED video and pro & entertainment  lighting. You can find Blizzard’s products working hard in venues around the world, from the courts  of college basketball’s biggest tournament to the Kentucky Derby and Roman Colosseum. To learn  more, visit us at