Highway Marketing Appointed to Lead Blizzard Lighting Sales Across South Central Territory

With more than three decades of experience supporting the professional AV marketplace, Highway Marketing has partnered with Blizzard Lighting to represent their professional LED lighting and IRiS® LED video product lines across the south central United States, covering Texas, Oklahoma, Arkansas, and Louisiana. "Highway Marketing has built their reputation the right way..face-to-face, in the field, one relationship at a time," said Frank Luppino, Director of Sales & Business Development at Blizzard Lighting. "Jeff (Ballow) and the whole team bring deep technical knowledge and long-standing relationships with integrators, consultants, and dealers throughout the territory. That's exactly the kind of partner we want representing our pro lighting lines."

"For more than 30 years, Highway Marketing has been committed to representing manufacturers that deliver innovative, reliable AV solutions. Blizzard Lighting is a natural fit for our portfolio," said Jeff Ballow of Highway Marketing. "We're excited to bring Blizzard's amazing product solutions to our dealers, integrators, consultants, and production partners throughout Texas, Oklahoma, Arkansas, and Louisiana."

Based in Dallas, Highway Marketing is an independent manufacturers' representative firm comprised of recognized industry professionals with over 300 years of combined experience in the audio/video business. With offices positioned throughout the territory—in Dallas, Houston, San Antonio, and Oklahoma City—the firm serves the pro audio, AV integration, broadcast, tour sound, and production markets, along with corporate, education, house of worship, and government verticals, backed by on-site training programs, product demos, and experienced in-house technical support.

"The best partnerships are built on shared values," Ballow added. "Blizzard's commitment to innovation, customer support, and product quality aligns perfectly with the way Highway Marketing serves the market."

"The team at Highway Marketing knows their territory better than anyone, and their customers trust them because they've earned it over decades," said Atom Slaby, COO at Blizzard Lighting. "I'm looking forward to working together to grow our pro lighting presence in the region and expand our IRiS® video offerings."

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